[24 Jul 2012][News] Girls’ Generation Advertisement Campaign Results in Increased Sales for LG
In April of this year, LG Electronics released the ‘Girls’ Generation TV’, a special Cinema 3D TV set with a youthful concept that came in either red or white, with Girls’ Generation’s Yoona and Seohyun as its official models. This television set is currently becoming a success in the market as LG has begun to advertise the television as a Olympics special product, using several CFs centered around the upcoming London Olympics. As of the first week of July, the ‘Girls’ Generation TV’ has sold a total of 20,000 units, and sold 10,000 units in the month of June alone, making the television a ‘big hit’. According to convention in the sales and business world, a television which costs over two million won (roughly 1741.93 US dollars) and sells over 5,000 units is considered a ‘hit’, and sales of the ‘Girls’ Generation TV’ are thus seen as very high.
Check out the most recent Cinema 3D TV CFs featuring Girls’ Generation here.